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NovemberSEO Articles
What Is an SEO Article? And Why Should You Write one?
You have just written an article and you think that it is good. However, is it fit to compete with the millions of other articles in Google’s index on the same topic? In this article, I will explain how to boost your articles so that they can be the most relevant for a person’s search on the topic.
In the beginning let us discus, What Is an SEO?
SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits.
So, one of the most effective marketing tools you have on your website is SEO articles.How does SEO work?
Search engines use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you are looking for at the time.
Then, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
How do You Write an SEO article?
That is why we discussed all the previous, to write an SEO article, you need at least these two things:
1- A professional writer and a subject matter expert.
2- SEO tools that can provide the data you need to optimize the content.
Here are eight key steps to writing an SEO article:
STEP1. Define the document specs:
First, specify the basic article facts such as the topic, target keywords, Meta title, Meta description and URL. At the top of your document, create a table that contains the key details for the new content. This table helps you organize all the details of a well-optimized article before you start writing.
STEP2. Create expertly written content:
Google wants the search results on Page 1 to have an element of expertise. That is because Google wants its users to be satisfied with its results. Quality content keeps your audience happy, too.
That said, before you write an article; make sure you have at least one of the following:
- Subject matter expertise or a subject matter expert you can interview.
- Writing ability or a professional writer.
- An expert editor.
STEP 3. Use SEO tools:
Many writers are not trained in SEO, so mastering an SEO article can be intimidating. Good news: SEO tools exist that can help writers easily optimize their content.
I. Site Audit:Spot issues on your site and get a full list of what you can do to fix them:
- Check for broken pages, links, and problems with basic html tags.
- Detect complex issues related to international SEO, crawl ability, and schema optimization.
Navigate the most trusted keyword research database with tons of metrics and easy-to-use filters. Discover new targets based on:
- Competition level.
- Keyword difficulty.
- Monthly volume.
- Related phrases.
- Questions and more.
- Searcher intent.
Take a deep dive into any of your competitors’ data:
- Keywords.
- Backlinks.
- Ad campaigns.
- Top performing content.
Use the Topic Research tool to gather thousands of new topics related to your area of interest. Hone in on the real questions people ask, popular headlines in your niche, and trending subtopics!
STEP 4. Research keywords (aka search queries):
What is your audience typing into Google’s search bar when looking for the info you have on your website?
In its SEO Starter Guide, Google explains the very basics of keyword research:
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.
STEP 5. Identify and analyze the competition
Did you know that your competition online consists of the top-ranked pages for your keywords? These are the webpages in which you are vying for attention in the search results.
Once you have your keywords, you can begin a competitive analysis. Using the right SEO tools, you can find out which pages are ranking in the top spots on Google for your search query.
This is where things get good. Armed with that data, you are not blindly following general SEO best practices (“It must be 1,000 words!”) for your article. You are optimizing specifically to be on par with — or even exceed — the top results for that keyword.
SEO plugin examines your competition and presents data such as:
- Total word count to aim for.
- The title tag and meta description length.
- The number of times a keyword is used.
- The readability score of your SEO article compared to the top-ranked webpages.
STEP 6. Optimize the content in your SEO article:
At this point, you should have both the well-written article and your keywords. Now is the time to optimize.
You want your keywords to show up naturally in the content. So the first step is to identify where you might be able to switch up a few words or phrases with your key terms. Rule No. 1: Always make sure it reads well. Slapping your keywords, any old place without regard to grammar can make your article look spammy to Google and annoy readers.
STEP 7. Review the content:
Depending on the size of your organization or circumstances, you will also need an editorial and SEO review prior to the article being published. This can ensure that the article is written well, free of errors, and in line with Google’s guidelines.
Keep in mind that if you are accepting guest
posts, you should hold that content to the same standards as the content you
produce in-house. Not doing so can have serious implications for the quality of
your site.
STEP8. Track the Content’s Performance:
Writing an SEO article is not a set-it-and-forget-it approach. You will want to track the performance of that article and learn from the data.
Using Google Analytics or an SEO tool like our Word Press SEO plugin, you can view how an SEO article is performing in search. You will want to look at things like:
- The number of page views.
- Average time on page.
- What queries are bringing search traffic to that SEO article.
You can also join IMC Academy’s family now and register free and take the advantage of or Experts from the below link.
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