Marketing & Sales

Brand Strategy

1. 1. A BRAND.
   1.     - What is a brand.
2. 2. BRAND STRATEGY.
   1.     - Defining your distinctive brand strategy.
   2.     - Brand strategy definition.
   3.     - Frame your strategy.
3. 3. BRAND PROMISE.
   1.     - Craft your brand promise.
   2.     - Brand positioning.
4. 4. BRAND CHARACTER.
   1.     - Define your brand character (Archetype, Personality and Tonality, Character edges).
5. 5. ACTIVATE YOUR STRATEGY.
   1.     - Tailoring - Creative Brief - Evaluate.
6. 6. ZOOM OUT.

Marketing & Sales

TQM & Professional Sales

The course provides insights into bestselling strategies and practices. It becomes a must to attend for any salesperson looking to stand out in their field.

Marketing & Sales

SEO

SEO is one of the most cost effective digital marketing strategies as it can deliver hundreds of targeted leads per day to your business for free.

This module is a step by step guide to achieving a top ranking in Google search. Explained in the best practices model and all tools recommended.

Marketing & Sales

Google Ads

Advertising on Google is the main part of Digital Marketing.

Google empowers businesses with very effective features and tools to reach their consumers wherever they are.

In this module, Google Search campaigns are covered.

The optimum set-up for them and the important tips to best creating and best results are also covered.

Marketing & Sales

Facebook & Instagram Ads

This course provides you with the essentials of the Social Media communication industry and its landscape where you will know the known tools and techniques for social media marketing, and how to set up and optimize your Facebook campaigns.

Marketing & Sales

Content Creation

By the end of this course, you will be able to understand what is your brand persona and your Buyer persona and how to set your editorial plan and the right voice of tune to easily reach your target audience throughout the social media platforms.