Marketing & Sales

Brand Strategy

1. 1. A BRAND.
   1.     - What is a brand.
2. 2. BRAND STRATEGY.
   1.     - Defining your distinctive brand strategy.
   2.     - Brand strategy definition.
   3.     - Frame your strategy.
3. 3. BRAND PROMISE.
   1.     - Craft your brand promise.
   2.     - Brand positioning.
4. 4. BRAND CHARACTER.
   1.     - Define your brand character (Archetype, Personality and Tonality, Character edges).
5. 5. ACTIVATE YOUR STRATEGY.
   1.     - Tailoring - Creative Brief - Evaluate.
6. 6. ZOOM OUT.